Strategic social media management

The choice of platforms depends on several factors: your sector, your objectives and, above all, where your target audience actually is. There is no need to be present everywhere. A focused, high-quality presence on two or three relevant networks is generally more effective than a diluted presence across many platforms. We carry out an in-depth analysis to determine the most strategic platforms for your organisation and concentrate our efforts where they will have the greatest impact.

The optimal frequency varies by platform and audience. On LinkedIn, three to five posts a week may be sufficient, whereas on Twitter or Instagram a daily presence may be necessary. Quality, however, always takes precedence over quantity. It is better to post less often with quality content that generates engagement than to post frequently with mediocre material. We establish a publishing schedule suited to your resources and objectives, while ensuring a regular and consistent presence.

We define specific KPIs aligned with your commercial objectives. These indicators may include engagement (likes, comments, shares), audience growth, post reach, click-through rate to your website, conversions generated, or overall sentiment around your brand. We use advanced analytics tools to track these metrics and provide regular reports that go beyond raw figures to give you actionable insight into the performance of your social media strategy.

We take a proactive approach to social media crisis management. It begins with clear protocols for different types of situation. For everyday negative comments, we respond professionally and constructively, seeking to resolve the issue and turn a negative experience into a positive one. For more serious situations, we have escalation procedures and pre-approved response templates that allow us to react quickly. Our team is trained to distinguish legitimate criticism from trolling and to adapt the response accordingly. The objective is always to protect your reputation while demonstrating your commitment to customer satisfaction.